People like Jeeturaj (RJ on Radio Mirchi), not only gives us good music and entertainment, but also show us how to care for others, how to enhance the value of human life, and how to be concerned for the welfare of the society.

I bow down to people like Jeeturaj, who move others and make a difference in their life by bringing about social awareness through whatever they do. Being a crusader of social awareness can be challenging, lonely and disheartening at times, but I guess their love for people gives them strength to overcome all obstacles. They never give up; they keep pursuing their mission, because millions of people that they have never even met depend on the work they are doing right now. They have what I call, the fire burning in them.

In the end, it is not the critic or a supporter without action who counts, but the man who actually walks the extra mile in pursuit of social welfare, the man who has great enthusiasm, great devotion, and the one who is committed to a worthy cause. He stands tall amidst the failures and triumphs, for he knows that at every step of effort he has given his best. And thus, with love and care they overcome the greatest challenge – the challenge to change the mindset of people for better.