Designing a poster is generally simple and straightforward. All you need to do is put in all the necessary elements onto a blank canvas and arrange them the way you want to create a desirable aesthetic. However, it is a little more than that. There are other aspects that need to be known as you design a poster, especially regarding the printing aspect. You have to make sure that your design is compatible with a high quality printing. To be able to do it, read below for several useful tips that you should take note of as you design your poster printing.
1. Color Processing
Surely you have heard about the CMYK and RGB color processing. But have you ever wondered what they actually are? Well, they are two sets of basic colors that are used to produce more colors later on. The CMYK color is mainly used by printers while the RGB colors can be found on the display of your computer monitor that you use to design. You have to make sure that you match the software to the printer, which means that you need to change your RGB settings to CMYK. This way, there won’t be any inaccuracies regarding colors upon printing. RGB colors tend to be brighter compared to CMYK, so if you design with different RGB and print with CMYK, there is a chance that the color that comes out upon printing will be different than what you see on the monitor display.
If you already design in RGB, don’t worry. You can change the colors in Photoshop using Gamut Warning Tool that converts RGB colors to CMYK colors.
Poster printing means that you have to be prepared for large size printing. That means you have to make sure that the design resolution is compatible with that high quality printing. To make sure that the result won’t be stretched or pixelated, the design must come in 300 dpi. That also includes any image used in the design. High resolution design supports a crisp and sharp result that can appeal better to your target audience.
3. Poster Size and Paper Stock
When talking about the poster printing size, it is different from the resolution. Size refers to the height and width of the poster as well as its orientation. It needs to match the available space for the poster. So first, you have to determine the place you want to put your poster in and then design according to the size. But first, you also have to know whether the paper stock that is available supports that size. Not only that, but you have to also know which material suits outdoor uses more and which suits indoor promotions more so that it can withstand the circumstances better.
This step must be done before you actually go for the printing process. During proofreading, you have to check for any mistakes in grammar, spelling, and things along the line. You also have to make sure that other design elements are mistake-free so that you can have a poster printing that can effectively deliver a proper promotional message.